Featured work.
Seven cases across product, research, design and AI. A fuller index of twenty-five years of work is on the way.
Amazon Style: Design for Curiosity
A physical-retail product and research program centered on curiosity and measurable behavior.
Product · Technical PMWalmart OneTrack
A product strategy for reducing operational complexity and moving toward an adaptive interface.
Research · QuantEquinix SmartView: multi-rater evaluation
A calibrated-observer study combining self-rated workload, reliability, and mixed-effects modeling.
Product Strategy · DesignNielsen Ad Intel: an expert system that shouldn’t need an expert
Research-led strategy for shortening the path from advertising data to useful decisions.
AI · Technical PMMaetri: evidence-qualified AI
AI designed to represent what it observed, what it inferred, and how confident it should be.
Research → ProductAmerican Family: the auto-quote funnel
An award-winning online auto-quote tool that wasn’t converting, and analytics that had been misreporting why.
Research → ProductBOLD: a subscription reframed around progress
Customers didn’t expect a subscription. The job-seeker dashboard turned it into something they wanted to keep.